Privacy Policy

Last updated: October 26, 2024

Welcome to CurvyEdit. Your privacy is important to us. This Privacy Policy explains how BOREDOM BUSTER LTD (“we”, “us”, “our”) collects, uses, and shares your personal data when you visit our website https://curvyedit.com (the “Site”), purchase our products, or interact with us.

1. Who We Are
This Site is operated by BOREDOM BUSTER LTD. For the purpose of data protection laws, we are the data controller of your personal data.

  • Company Name: BOREDOM BUSTER LTD
  • Company Number: 17189420
  • Registered Office Address: Unit A 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
  • Contact Email: support@curvyedit.com

2. Personal Data We Collect
We collect personal data in three main ways: data you provide to us, data we collect automatically, and data from third-party sources.

  • Data You Provide:
    • Identity & Contact Data: Name, email, shipping/billing address, phone number.
    • Account & Order Data: Login credentials, order history, wishlists, and payment details (processed securely by our payment partners).
    • Communications Data: Your emails, chats, and other communications with our support team.
    • User-Generated Content: Product reviews, photos, or comments you submit.
  • Data We Collect Automatically:
    • Device & Usage Data: IP address, browser type, device information, pages visited, and how you interact with our Site. This is collected using cookies and similar technologies.
  • Data From Third Parties:
    • We may receive data from our service providers, such as fraud prevention services, analytics partners, and advertising networks.

3. How and Why We Use Your Personal Data
We use your data for the following purposes, based on a specific legal justification:

Purpose Legal Basis (primarily for UK/EEA)
To process and deliver your orders and handle returns. Performance of a contract
To provide customer support and respond to your inquiries. Performance of a contract; Legitimate interests
To operate, secure, and improve our Site, including for analytics and fraud prevention. Legitimate interests
To send you marketing communications (email/SMS) if you have consented. Consent (or soft opt-in for existing customers)
To personalize your shopping experience, such as showing you relevant products. Legitimate interests; Consent for cookies
To comply with legal obligations, such as tax and consumer laws. Legal obligation

4. Cookies and Similar Technologies
We use cookies (small text files) and similar technologies for essential functions, analytics, and advertising.

  • Essential Cookies: Enable core site functions like your shopping cart and secure checkout.
  • Analytics Cookies: Help us understand how visitors use our Site so we can improve it.
  • Advertising Cookies: Used by us and our advertising partners to show you ads that are more relevant to your interests.

You can manage your cookie preferences at any time through our cookie consent banner or the "Cookie Settings" link in our Site's footer.

5. Sharing Your Personal Data
We do not sell your personal data in the traditional sense. However, we do share it with trusted partners to operate our business and for advertising purposes:

  • Service Providers: Companies that help us with payment processing, shipping, hosting, customer support, and fraud prevention.
  • Advertising & Analytics Partners: We share data (often via cookies) with partners like Google and Facebook to measure our advertising and, with your consent, to show you personalized ads. This may be considered "selling" or "sharing" under certain US state laws (see Section 6).
  • Legal & Safety: If required by law or to protect the rights and safety of our company, our customers, or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business.

6. Your Privacy Rights
You have rights regarding your personal data. The rights available to you depend on your location.

  • Rights for All Users:

    • Opt-Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link.
    • Manage Cookies: You can control non-essential cookies through our cookie settings.
  • For Residents of the UK and EEA (under GDPR):

    • You have the right to Access, Rectify, Erase, Restrict, and Port your data, and to Object to processing based on our legitimate interests.
  • For Residents of the US (e.g., California, Virginia, Colorado):

    • Depending on your state, you may have rights such as:
      • Right to Know/Access: To know what personal data we have collected about you.
      • Right to Delete: To request the deletion of your personal data.
      • Right to Correct: To correct inaccurate personal information.
      • Right to Opt-Out of Sale/Sharing: To direct us not to "sell" or "share" your personal data for cross-context behavioral advertising. You can exercise this right via our "Do Not Sell or Share My Personal Information" link in the footer.
  • How to Exercise Your Rights:
    • To exercise any of these rights, please email us at support@curvyedit.com. We may need to verify your identity before processing your request. You also have the right to lodge a complaint with your local data protection authority (in the UK, this is the ICO).

7. International Data Transfers
We are a UK-based company, but our service providers may be located worldwide. This means your personal data may be transferred and processed in countries outside of your own, such as the United States. We use legal safeguards, such as Standard Contractual Clauses and the UK's IDTA, to ensure your data is protected during these transfers.

8. Data Retention and Security

  • Retention: We keep your data only for as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements. For example, order data is typically kept for 6-7 years to comply with tax laws.
  • Security: We implement technical and organizational measures to protect your data, but no system is 100% secure. We encourage you to use a strong, unique password for your account.

9. Children’s Privacy
Our Site is not intended for children under the age of 16, and we do not knowingly collect their data. If you believe we have, please contact us to have it removed.

10. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will indicate the latest version. For significant changes, we will notify you through the Site or by email.

11. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: support@curvyedit.com
  • Postal Address: BOREDOM BUSTER LTD, Unit A 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom

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